Mrs. Meyer's Dish Soap Package
Task: Redesign Mrs. Meyer's Dish Soap Package for Baby Boomers while improving the packaging impacts on the environment.
Results:
-Pump cap for one step dispensing for target audience.
-Safety seal around pump cap for protection during shipping of online purchases and to create a lighter color that is not lost in the shadows of shelves at retail.
-Maintain rigid, partially opaque, HDPE body of bottle to keep the strong image of environmentally friendly products.
-Increase case count to decrease amount of corrugate per pallet.
-Add Mrs. Meyer's leaf decal to increase image communication of environmental awareness.
