Playstation Vita
Integrated Campaign
Integrated Campaign
Over the last few years portable gaming has shifted from dedicated consoles to smartphones and tablets. For the hardcore gamer the Playstation Vita is the superior choice; it has physical controls and offers a bigger touchscreen than it's similarly priced competitors. This campaign emphasizes that to win you need to have the best tools possible.
Print Campaign
Print Campaign
Print Campaign
Facebook Application
Youtube Rich Media Ad
"The Arena" is an online platform where players can compete in time trials to get a spot in the Guiness Book of World Records. The website displays side by side video of someone playing on the Playstation Vita and on the right side is video from other devices. This is to show that the physical controls on the Vita trump the touch screen controls of it's competitors.
Times Square Digital Out of Home Billboard. Video from the website would be shown here showing the two players competing against each other.
