Household/Back-to-School Product Magazine Ads, Band-Aid, Advertising Design
for Advertising Design I, Fall 2016
Project Description:
The simplicity of these objects make the need for imagination essential. Create magazine ads for household/back-to-school products.
For my project, I chose Band-Aid Adhesive Bandages. The goal of my magazine ads were to remind the viewer of simple, everyday accidents that occur unexpectedly and for which you need a Band-Aid. My creative strategy focused on using humor and unique photos/perspectives to catch the viewers attention and remind them to restock their medicine cabinet with Band-Aid products. Each ad follows the same model; beginning with setting, then the type of wound, cleaning the wound, an image of the bandage used, then the word heal, and finally the Band-Aid logo.
Quarter page, 4" x 5.25"
Half page horizontal, 8" x 5.35"
Half page double spread, 16" x 5.25"
