Starbucks VIA® Instant
Starbucks VIA® Instant is made with the same 100% arabica beans served at Starbucks, Starbucks VIA Instant offers the same great taste—in an instant. The target audience of the print advertisement are 25 - 35 years old female, office worker. Enjoy Starbucks experience and have a taste of strong coffee, good music and sensory stimulation. in order to get audience's attention and matches their interest, the art direction of the ad will be more fashionable and styling. The product will become the focal point of the ad, it will be placing inside the transparent handbag. The headline "coffee on the go" will be adopted as the logo of the bag, it also being treated as a hidden message of the ad.