The following examples show my work re-branding a condom company aimed at providing a secure product to the modern Chinese consumer in a subtle but vibrant manner. For this project I focused on designing the letters to demonstrate the attributes and the experience the product offers to the consumer. My inspiration came from looking at the experience concerts create through the use of sound and color. 

FAMA specializes in creating customized condoms within customized packaging to fit the individual needs of the consumer. With this in mind I created a set of logos that emphasized the different qualities of the individual letters within a uniformed manner. A visual identity system, brand guidelines, and package designs were created for this project.

Creative Direction and Design - Grayson Stallings