The objective: To remind Citibank customers that how much benefits that they have earned throughout the year, thus creating brand loyalty.

The solution: Create a set of customized emailers and blast to their existing card holders, showing how much they have earned on each category throughout the year. Additionally, from the emailer they will be lead to their respective card microsites, to show that how much more they can utilize their card.

The achievement: The campaign was awarded Gold in the MARKETING EXCELLENCE AWARDS 2016.

http://www.marketing-interactive.com/mea-awards/my/winners/