This project was created for FASM 430: Retail Management. Our team created an exciting pop-up experience that would open in one of the world's greatest luxury market Dubai. Gucci is currently experimenting the juxtaposition of old and new, kitschy and cool for the brand, and we thought it would be appropriate to create an Arcade to bring the fun direction of the brand to life for the customers. Through the GucciArcade, customers are able to play games, interact with spatial technology, and customize a bag of their own, which they are allowed to purchase or save.
Click here to see the full book and appendix on a different page,
Click here to see the customization experience that will be utilized at the GucciArcade.
Visualization of the space, placed inside the Dubai Mall.