TESTED ON ANIMALS II
Where the first Tested On Animals campaign for the toughest and most durable headphones on the market today focused on rough and tough looking O'Neill athletes the follow-up campaign focuses more on the animal 'inside'. Not every athlete looks like a beast from the outside....they can even look sweet but we all know that looks can be deceiving.
Media types: print, retail, social media.
Media types: print, retail, social media.