STARTING POINT
Consumerism is running uncontested, it must be challenged by other perspectives expressed, in part, through the visual languages and resources in design. Visual language is used for communication and to inform as well for problem solving and to approve a theory-practice.
Consumerism is running uncontested, it must be challenged by other perspectives expressed, in part, through the visual languages and resources in design. Visual language is used for communication and to inform as well for problem solving and to approve a theory-practice.
The question is, if these are selling strategies then what are we selling? Is there a debate over the role of graphic designers as agents of corporate greed and global domination?
OUR RESEARCH
— consumerism
— marketing history
— causes which visual language serves
— designers ethical and social responsibility
OUR RESEARCH
— consumerism
— marketing history
— causes which visual language serves
— designers ethical and social responsibility
CREATIVE CHALLENGE
Create a witty comment about how far advertising can take the approach of selling the idea of saving the world through consumerism.
DESIGN CONCEPT
Challenge consumerism with tools and messages of commercial visual language.
Challenge consumerism with tools and messages of commercial visual language.
DESIGN DECISIONS
Try to market products like: alcohol, tobacco, drugs, weapons in the most world saving manner possible. Use strategies of marketing, like: 1 for 1, profitable causes and improving living standards.
Try to market products like: alcohol, tobacco, drugs, weapons in the most world saving manner possible. Use strategies of marketing, like: 1 for 1, profitable causes and improving living standards.
FORMAT
Environmental advertising related to the product being sold.
Environmental advertising related to the product being sold.
Compiled by Egle Vesk, Roxana Bacian, Alex Dring, Kerry Hyndman
