Campaign: Wiregrass Rehab Center
The most amazing stories... in the most unlikely places.
The most amazing stories... in the most unlikely places.
On our very first visit to Wiregrass Rehabilitation Center we were invited to go on a tour of the facility. Little did we know that walk would change the way we viewed an individual’s will to work. We learned on our visit that Wiregrass Rehab specializes in much more than training people with disabilities in the skills needed to find jobs. On the contrary, WRC trains them with skills, empowers them with dignity and gifts them with a never-before felt sense of independence. In every way imaginable, they give them their lives back. I was proud for the opportunity to work on this project -- it was a story I was honored to help tell.
WiREGRASS REHAB - Logo & Knot Graphic. One of the themes I noticed early on was WRC’s description of how people are connected. This led me to the idea of using a series of connected individuals, much like the paper cut-outs we all made in pre-school. From there it became a circle, and from a circle to a knot, much like the family knot-work seen in older European cultures. Symbolically, the result is a number of things. Depending on your perception, it’s made of hearts, individuals, a linked chain and a family. All are great ways to describe the people at Wiregrass Rehab.
WiREGRASS REHAB - Brochure & Report Series. Never having used a formal promotional system before, WRC was open for recommendations on how to streamline their efforts. In our research we learned WRC had three primary audiences -- the individuals they serve and their families, potential business clients looking for contract labor and the public interested in WRC products and services. I developed a trio of brochures based the amazing statistics and numbers uncovered in our research and designed a blue-collar, no-nonsense look for them that was every bit as unglamorous as WRC’s approach. In the end, we learned WRC is willing to do the job(s) no one else is willing to do. One more amazing story that needed to be told...
WiREGRASS REHAB - Food Services. A secret weapon WRC has tucked away at the back of their facility involves their commercial kitchen, banquet facility and amazing food service staff. In one 12-month period, WRC kitchen staff served 151,541 meals for 525 events. And in one 3-month holiday season, the WRC ovens cranked out 36,864 of the Wiregrass area’s best tasting cookies. Suffice it to say, these guys know their way around a kitchen -- I just gave them a great look for when they were running around town.
WiREGRASS REHAB - Linking Letterhead Items Together. One area WRC changed their approach considerably was in the area of corporate communications. With three primary audiences and a number of departments, all working both on- and off-site, it was important for WRC’s communications to be consistent. Clean, industrial graphics, on a stark white field, helped WRC teams make an impact.
WiREGRASS REHAB - Website Flash Intro. For the WRC website, it was important to keep with the themes we’d already established with the collateral materials. The cardboard and concrete panels were kept from the brochures, and the high-contrast type on white panels were pulled from the letterhead materials. Used together, they created a good combination of blue-collar industrial and high-contrast, corporate readability. The frames above are from the opening Flash sequence, representing WRC’s three primary audiences.
WiREGRASS REHAB - Website Content Pages. Inside the WRC site, we kept things clean and readable. Our goal was to keep all the different areas of their operation organized into easy-to-use sections and to present the material in a way that was both respectful and valuable to their clients.
