FINAL MAJOR PROJECT
London College of Communication
London College of Communication
MA Graphic Branding & Identity (2016)
The project reflects upon the risk-averse society we live in, where the obsession with safety is depriving children of many useful and healthy experiences making them grow up as fearful and anxious adults. Parents need to be more aware that being overprotective can be counterproductive because children will be less able to face risks and difficulties in the future. The developed brand aims to intervene in this digressive trend by using provocative and ironic initiatives that serves as a stimulus for parents to critically reflect on the issue. The desirable objective is that people change their behaviour because they understand its negative consequences.
What happens to a child who is raised under a zero-risk policy?
What kind of adult will he or she become?
We need to open our eyes and become aware of how much the demand for safety does not reflect the real risk level.
What kind of adult will he or she become?
We need to open our eyes and become aware of how much the demand for safety does not reflect the real risk level.
Discover my final outcome here