Challenge: Design a logo that incorporates body building. 
Solution: The client, Dan Prater, of Body Forge Athletics and Fitness wanted a logo that was bold and displayed strength. The thick, bold lines of the circle enclose the flexing bodybuilder. For the bodybuilder, Arnold Schwarzenegger during his Mr. Olympia days was used as the reference. The type needed to match the bold lines while having a modern feel to it.