The Blue Shoe Run (BSR) for prostate cancer is an annual fundraising event put on by The Urology Center of Colorado Foundation to raise money for prostate cancer research. 2016 was it’s 7th year, and I was tasked with designing all of the event’s advertising, collateral, signage, t-shirts, runner bibs, top finisher medal, certificates and more. 

The goal with this project is to create a fun and energetic event. Using bold typography accompanied with bright photography from previous BSR races achieves this goal.

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