De Villiers Chocolatiers - The Extraordinary in the Ordinary
Corporate Identity
The aim of this brief was to capture and embellish the extraordinary aspects and making process of the De Villiers brand through the packaging and its design. The packaging at first glance is clean and simple with minimal colour, however as the packaging is unwraps the colourful designs are revealed. Just as chocolate reveals its smell and taste as one opens the wrapper and eats it. The influence of this concept is the unique manufacturing and making process of the De Villiers artisan chocolate brand and how something as ordinary as chocolate can be produced and manufactured in the most unique and extraordinary way.
Collage Design
The collage designs are specific to each flavor. I used images that arbitrarily relate to each flavour or ingredient characteristics of the three individual chocolate bars presented in this promotional pack. I took ordinary images, both old & new, and created an extraordinary vector collage design that is fun and exciting.
