3D
Experiential
One of the hardest things is perspective. Even hard when you have an art director who wants to see from
another angle.
This is why I build all my experiential work using Sketchup.
So the creative would give me scamps of how they invision the exhibit to look. The project coordinator would give me the floor space allowed and I would take jpegs from the designers to build the finished render.
I remember when I first got this job, it had been done in PS on a rendered out CAD image.
There were about a thousand layers, all untitled.
There were about a thousand layers, all untitled.
I decided to rebuild the scenario in Sketchup and then from that point its was just a matter of importing PDFs and positioning them, perspective perfect. Easy.
