ALL NEW CHEVROLET COBALT //
COMFORT TODAY IS BEING ABLE TO CHOOSE.
This nameplate comes to replace the old CHEVROLET CRUZE, which today has a new turbo version.
So, CHEVROLET COBALT has to appropriate itself of the attention of C2 – C3 segment, specially of family leaders.
In their own reality this car represents full comfort possibilities, reached by a lot of details that makes the difference between COBALT and its competence.
The most important point of view for this campaign was the life moment that our target is living today.
Agency: Commonwealth // McCann
Creatives: Eduardo Sepúlveda, Ricardo Bórquez, Diego Calderón.
Strategic Planning: Ignacio Pérez.
Art Directors: Eduardo Sepúlveda, Ricardo Bórquez.
Copywriter: Diego Calderón
Art Buyer: Mariela Cardozo
Account Director: Carlos Fernández
PH: Bonita fv
Photographer: André Klotz
Imagery
Prints
Radio
