Objective
Design a new brand identity for a paper mill of your choosing. Create three paper swatch booklets that the company would send out to their customers.
Design a new brand identity for a paper mill of your choosing. Create three paper swatch booklets that the company would send out to their customers.
Solution
The French Paper Company is one of the last small independent paper mills in America and has touched three centuries of family generations, making it one of the smartest and strongest paper mills in the country. I approached this project with the intent to convey the power paper has in telling a story, whether it’s through texture, color, thickness, transparency, or size. My goal was to keep the family tradition alive while revamping their brand. I categorized their paper into three categories: Be Bold and Bright, Evoke a Feeling, and Sturdy Dimension. Through this, the reader can determine which type of paper would best convey their story.
The French Paper Company is one of the last small independent paper mills in America and has touched three centuries of family generations, making it one of the smartest and strongest paper mills in the country. I approached this project with the intent to convey the power paper has in telling a story, whether it’s through texture, color, thickness, transparency, or size. My goal was to keep the family tradition alive while revamping their brand. I categorized their paper into three categories: Be Bold and Bright, Evoke a Feeling, and Sturdy Dimension. Through this, the reader can determine which type of paper would best convey their story.
