A campaign for Mantri Sqaure Mall's - "Happy Shopping Hours", comprising 2 Print Ads and 1 Radio Spot.
Radio Spot:
SFX: Background beat + music.
Girl: (to the beat, like a rap but with exaggerated expressions)
(pouting) I woke up late, (animated) such a pretty day,
(frantic) need to go to the parlour, (calming down) I’m on my way,
(pre-occupied) Then I hit the park, (with purpose) for a brisk walk,
(mischievously) Chit chat with friends, (reasoning out) we have a lot to talk.
(suddenly remembering) I have a date, (becoming concerned) I’m getting late,
(frantic again) Oh, I need new jeans, (pause) (suddenly calm and happy) thank
God its 8.
Announcer: Happy Shopping Hours at Mantri Square. With special deals, exciting offers and more everyday from 7pm to 9pm; there’s no better way to spend warm the summer evenings than to come to Mantri Square, Sampige Road, Malleshwaram.