The owner of Reflections MedSpa & Tanning, a brand new business located in Anthem, approached me in need of a website. I had previously designed the logo for her business and she felt that my immersion into the branding would help convey the message that she wanted to portray. She was looking for a website to promote her new business venture and wanted it have a clean, modern feel. This is the home page of the website that I designed for her.
This is the lower scrollable portion of the homepage. I kept the navbar consistent throughout the website by fixing it to the top. I wanted to keep the clean modern feel throughout each page. The imagery reflects the type of customer that the MedSpa is trying to appeal to.
I felt that the About page should reflect the unity and hometown feel that Reflections was using for their brand strategy. The imagery shows the team of smiling faces, giving it a sentimental feel for the customer. The copywriting is tailored to connect with the customers emotions through the history and direction of the company.
There are six different pages that explain the services offered at Reflections. Each page is consistent with the next. Showing an image of the related to the service rather than a stock photo of a beautiful woman really ties the message of the page to the service provided. The button below the headline takes you to the respective pricing page.
The pricing page is consistent across all pages relating to price. The imagery is also closely related to the main service page so the customer will not be confused in the relation of the two. The two gradient colors are sampled from the logo itself, and have become a large part of the branding strategy.
The customer experiences page keeps its consistency with the rest of the site by having the same grid setup. It is meant to highlight different customer satisfaction stories. The branding colors are also carried throughout the text and all headings.
