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Sagres

Portugal Precisa de Ti

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Improve equity and association with football and unite all social tribes under one Football Parody. A campaign for mobilize all Portuguese people to support and motivate the National Team. Ricardo Araújo Pereira, a comedian with popular appeal, was the person elected to form the National Team's cheerleading squad, summoning all Portuguese from the Algarve to Trás-os-Montes, from Madeira to the Azores, from Toronto to Fernão Ferro. The campaign highlights the true values of Cerveja Sagres, evoking the passion of all fans for football and the national team.

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