The Little Things Project
Senior Project
Senior Project
Background info: My school's (New York City College of Technology) Senior Project works like this. We have one semester to create something from scratch. Usually it's a product or type of service. 90% of all the Senior Projects I've seen throughout my time in my school were just that. Vodka, restaurants, clothing brands, etc. And not to knock any of the work. A good amount of it was nice but I really wanted to go in a different direction since I've always loved PSA campaigns. So that leads us to...
The Little Things Project: Let's face, riding with the MTA is an abysmal experience most of the time. With delayed trains or random changes in services, unidentifiable smells, performances on the trains and in the stations. It all gets to be a bit much. A lot of the things I've mentioned we can't do anything about but there is one area of commuting we definitely can do something about. The way we commute. You might think that speaking loud or not offering your seat or not being as clean as you can be doesn't affect others because it's a little part of their day. But it's the Little things that count. The goal of this project is to do just that, help others be a better commuter by showcasing all the don'ts in commuting in a non accusatory fashion.
The Little Things Project: Let's face, riding with the MTA is an abysmal experience most of the time. With delayed trains or random changes in services, unidentifiable smells, performances on the trains and in the stations. It all gets to be a bit much. A lot of the things I've mentioned we can't do anything about but there is one area of commuting we definitely can do something about. The way we commute. You might think that speaking loud or not offering your seat or not being as clean as you can be doesn't affect others because it's a little part of their day. But it's the Little things that count. The goal of this project is to do just that, help others be a better commuter by showcasing all the don'ts in commuting in a non accusatory fashion.
Teaser Campaign - Using family to talk about some of the "Don'ts" of commuting as well as driving them to the site.
Teaser
Teaser
Website: Main tool for teaching commuters about our mission and the do's and don'ts of commuting.
Webste
Webste
Webste
Follow up Campaign - Illustrate the "Don'ts" without showcasing any particular group of people. Introduction of tagline.
Follow up
Follow up
Handout: small handout to be given out at train stations to commuters to inform them of our mission.
Handout: small cards housing our message.
