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Accountant Skills
Branding and website for accounting related online courses.
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ROLE:
※ UI Designer (freelance)
※ Front-End Developer (WordPress)
PROJECT TYPE:
※ Branding
※ Website design & development (WordPress)
※ Website design & development (WordPress)
TEAM STRUCTURE:
※ Client-side CEO, 1 freelance designer/front-end dev (me)
Duration:
※ 1.5 months, incl. input course content
CONTRIBUTION:
※ Visual identity
※ Website design
※ Website design
※ Website development (WordPress) with e-commerce and online course system
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DESCRIPTION:
Accountant Skills was a side-project of CTL International, a Canada based business consulting firm with offices in the USA and Taiwan. They developed a range of in class business and accounting courses and saw potential with making the accounting courses available online.
CTL and I connected with the goal of creating an online course portal, where users can purchase courses and instantly start studying.
CHALLENGE:
The online courses needed to be as autonomous as possible, giving instant grading where possible. And the solution needed to contain e-commerce elements that seamlessly integrated into the course system.
RESPONSIBILITES:
As freelancer I was the sole designer/developer to work on this, creating the visual identity and building the solution from scratch.
outcome / reflection:
The orange-red theme was very much in line with the CEO, giving the online presence a fresh twist to what one might expect of accounting related material. I rather enjoyed working on that aspect of the project.
I did extensive research on finding a online course / e-commerce solution which wasn't expensive, relatively easy to setup and would fulfill all of CTL's course material requirements. We agreed to go with LearnDash, a WordPress plugin, which also integrates with WooCommerce.
LearnDash, is a great plugin, but needed a lot more setup time and maintenance than initially expected. The customer therefore was a little overwhelmed. Initial sign-ups did not meet CTL's expectations, but by project completion the marketing efforts have not yet caught on.
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