restart
Branding, global identity and comunication strategy project for a company, developed in academic context, whose products were donne by reuse of pre-existing artefacts.
1. Visual identity - Logo
2. Brand aplications
Examples of logo aplications. The logo can be used as a tag through stencil.
3. Logo's construction process
The logo was based on the concept of reuse of four of the most importat fonts in typography history. The logo itself is constructed combining elements of the pre-existing fonts, in order to create a new logo that emerges from the reuse of parts of each of the previous fonts.
Study for the construction of the logo.
Final construction of the logo
