Mill+ and FCB/RED created a fully immersive 360 VR experience for Jack Daniel's that artfully displays the timeless craftsmanship of America's first registered distillery. Co-directed by Mill+'s Bowe King and ECD Rama Allen, the team developed a visual style of ‘mixed time’ where moments slow down and time seems to stand still, placing viewers at the center of a dreamlike transportive film. Learn more: http://bit.ly/JD360
Watch the the experience on Youtube360: https://youtu.be/osaLsi_DzfU