Problem
Journeys Peak Clothing needed an identity that reflects the quality of goods and ethos that it represents. In order to do this, the visual representation needed to evoke an understanding of the brand at hand whilst standing out from other competition within this field.
Journeys Peak Clothing needed an identity that reflects the quality of goods and ethos that it represents. In order to do this, the visual representation needed to evoke an understanding of the brand at hand whilst standing out from other competition within this field.
Solution
The clothing brands market of choice was geared towards individuals with an ‘adventurous’ background and a clean, simplistic taste in clothing that is both practical, affordable and unique at the same time.
Devising the core identity using elements that signify the market within this brand was geared towards such as ‘Mountains’ and other ‘nature’ based elements ensured that the message behind the business was being heard by existing/future consumers.
View more at mattkerslake.com
The clothing brands market of choice was geared towards individuals with an ‘adventurous’ background and a clean, simplistic taste in clothing that is both practical, affordable and unique at the same time.
Devising the core identity using elements that signify the market within this brand was geared towards such as ‘Mountains’ and other ‘nature’ based elements ensured that the message behind the business was being heard by existing/future consumers.
View more at mattkerslake.com
