MOLDIR Character Mascot
Finalist work of the MOLDIR Octopus Character Contest, the character is named Torres.
Torres is optimistic and friendly; his name leads to a definition of true love, a good friend and who will always be there for you. The design was inspired by Kim JaeJoong’s ‘Mine’ MV and the eyes makeup that he wore. The chosen color palette generator a harmony mood and energy. Also, simple graphic and clean linear designs were adopted, in order to stronger the impression to the audience and bring a harmony feeling with MOLDIR’s brand image.