teenvogue/PacSun Fall
Following the success of the Spring campaign, teenvogue came back to us looking for a way to make the Fall photo shoot even better publicized. We had teenvogue readers submit videos telling us why they deserved the once in a lifetime opportunity to shadow three key personnel on any photo shoot — the producer, the stylist and the Photographer! Loads of readers submitted their videos online, three were selected and flown out to Los Angeles. Documenting the photo shoot and profiling the shadows, we created a series of 12 webisodes, generated thousands of viral views and made 3 little girls very happy.
Following the success of the Spring campaign, teenvogue came back to us looking for a way to make the Fall photo shoot even better publicized. We had teenvogue readers submit videos telling us why they deserved the once in a lifetime opportunity to shadow three key personnel on any photo shoot — the producer, the stylist and the Photographer! Loads of readers submitted their videos online, three were selected and flown out to Los Angeles. Documenting the photo shoot and profiling the shadows, we created a series of 12 webisodes, generated thousands of viral views and made 3 little girls very happy.
Role: Concept, Direction, Design and Animation.