Partnered with copywriter Joshua Sisco, we developed a concept and three poster advertisements for Trader Joe's grocery store. As art director, I designed our visuals and aesthetics to compliment Josh's creative writing.

If you've ever had the chance to shop at Trader Joe's, you might recognize their brand aesthetics; which seem to extend even as far as to the attitudes of their employees. Trader Joe's allows for a unique shopping experience and they make their rare products accessible and feasible to a diverse audience. As art director, I wanted to continue the down-to-earth and cozy persona of Trader Joe's brand. The posters are designed to touch upon illustrative qualities like those found in vintage Betty Crocker cookbooks. I wanted to add a bit of mystery to the poster designs by simplifying the objects in their shape, color and environment and having them play with the typography.

Today, especially, the world is exposed to a great amount of detail. Trader Joe's simplifies the shoppers experience by offering detailed and quality products to a variety of consumers at an affordable price. They make shopping for those rare products simple, enjoyable and exciting.