Gamekillers are people whose sole mission in life is to cause you to lose your cool...and the girl. They're also the center of a fully-integrated campaign to launch Axe Dry Deodorant that centered around a tv special on MTV.  I was lucky enough to play a small role in it, helping the creative team, John Randazzo and Amir Farhang at BBH-NY, with initial concepting and script development.