Pleid St.'s profileserial cut's profile

Converse. Past meets present

Motion Graphics
Converse
Past meets present — montage
Past meets present is the main concept of the new Converse collection.
Converse has spent a good part of this year updating some of their classics. Our past is constantly catching up to us, but we rarely get to see the relationship between past and present. The sneaker company gave us access to some of the original footwear to create a series of dynamic, thrilling and unexpected motion pieces wherein we watch the old versions turn into the updated models.

The All Star Modern
The Auckland Modern
The Thunderbolt Modern
The Jack Purcell Modern
Credits
Client: Converse USA
Agency: Anomaly NYC
Art Direction: Serial Cut
Animation: Pleid
Sound Design: Heardcity
All Star

Animation Direction: Juanma Mota
Animators: Víctor M. de Luis, Marta J. Mota, Karlos Romero
3D generalists: Víctor M. de Luis, Rafa E. García
VFX Artists: Marta J. Mota, Nicolás Ramiro
Compositing: Juanma Mota

Auckland

Animation Direction: Juanma Mota
Animators: Víctor M. de Luis, Rafa E. García, Marta J. Mota
3D Generalists: Víctor M. de Luis
VFX Artists: Marta J. Mota, Nicolás Ramiro
Compositing: Juanma Mota

Thunderbold

Animation Direction: Juanma Mota
Animators: Juanma Mota, Víctor M. de Luis, Rafa E. García, Marta J. Mota, Mario de Dios
3D Generalists: Víctor M. de Luis, Marta J. Mota
Compositing: Juanma Mota

Jack Purcell

Animation Direction: Juanma Mota
Animators: Rafa E. García
3D generalists: Rafa E. García, Marta J. Mota
Compositing: Juanma Mota
Thanks for watching!
Converse. Past meets present
Published:

Project Made For

Converse. Past meets present

Past meets present is the main concept of the new Converse collection. Inspired by a particular environment each sneaker gets transformed from th Read More

Published: