In his surprising and compelling 'Invisible Influence | Hidden Behavioral Forces that Travel the Globe', New York Times bestselling author Jonah Berger integrates global research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior. Sixth reprint with fully updated content and revamped interior and exterior design. Hardcover and eBook versions. Published by Simon & Schuster 2015 New York.
