Bank of America: 'My Home' case study
(Note: This is a case study video focused on the website my team created. We also created the video shown here. Since the site is no longer live, the case study will have to suffice.)
I led the creative teams at Organic responsible for creating the Bank of America Home Loans website. The goal was simple: to re-establish consumer trust in a brand that had been badly tarnished by the 2007-08 mortgage industry meltdown. Our solution? Offer clear, helpful, straightforward advice on finding the right home loan for you.
(Note: This is a case study video focused on the website my team created. We also created the video shown here. Since the site is no longer live, the case study will have to suffice.)
I led the creative teams at Organic responsible for creating the Bank of America Home Loans website. The goal was simple: to re-establish consumer trust in a brand that had been badly tarnished by the 2007-08 mortgage industry meltdown. Our solution? Offer clear, helpful, straightforward advice on finding the right home loan for you.
Agency: Organic San Francisco
ECD: Sacha Reeb
CD: Kareem Fahmi, Nic Tan
ACD: Ryan Cochrane, Melyssa Giancaterino
AD: Sebastian Assaf, Theresa Smith, Cindy Yep, Cori Rocklein, Trevor Jones
CW: Rosie Williams
ECD: Sacha Reeb
CD: Kareem Fahmi, Nic Tan
ACD: Ryan Cochrane, Melyssa Giancaterino
AD: Sebastian Assaf, Theresa Smith, Cindy Yep, Cori Rocklein, Trevor Jones
CW: Rosie Williams
