17th April 2016 – Pink Soda Sport blogger event
Event video link: https://www.youtube.com/watch?v=–zS8p9ipCo
To help launch brand awareness of the new brand Pink Soda Sport we worked with a lot of influential bloggers. To keep the momentum going for the second quarter, we worked closely with the SEO team (within JD) and decided to organise a small fitness blogger event in Manchester. The event took place in a local cross fit gym, Train Manchester. The bloggers would take part in a 1hour circuit workout. Prior to the event, all bloggers received Pink Soda Sport product, to wear on the day.
Concept:
To bring Pink Soda Sport to the forefront of 10-15 influential UK bloggers minds.
To push the collection in the lead up to summer, increasing brand awareness through both the individual bloggers social shares and blog posts driving traffic to the Pink Soda Sport hub and JD site which will in turn hopefully convert into sales.
To gain 15+ good quality links back the individual products they wear and the Pink Soda Sport landing page
To push social following through bloggers social shares at the event
To create good, relevant, re-usable content for the website and for social.
