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Gatorade: #StrongAsAStorm

Assignment: To create a campaign for Gatorade mainly utilizing scanned items. 

The idea: To showcase, and compare the intensity and determination of an athlete in the midst of competition, to the ferocity of various storms in action.

Hashtag: People can upload their fiercest workout pictures to Instagram with #StrongAsAStrom for a chance to be featured on Gatorade's Instagram feed. 

Materials: HP scanner, hair gel, ink, acetate paper, and Adobe Photoshop.
Gatorade: #StrongAsAStorm
Published:

Gatorade: #StrongAsAStorm

The goal of this project was to create a a print campaign for gatorade, predominantly using scanned material. My concept was to compare the inten Read More

Published: