College assignment to develop a print ad and campaign idea for a brand.I chose Philips Hue Lighting system. Philips Hue is a personal wireless lighting system that works with a simple command though your mobile phones.

Create Your Masterpiece campaign opens up new avenues for the product,

a message which is very subtle, yet profound if the older campaigns are

taken to notice.

Since such form of ambient lighting at the price of 16k is still a farfetched

idea for an average daily household in India, the campaign diverts its

promotion to the creative aspect of it. Such form of lighting can be very

useful to create dramatic effects across different visual media like

movies, music videos, photo shoots, etc. Also, such control over lights

can be helpful for event designers (Art Galleries, Parties, etc.) and Visual

Merchandisers.

Although I have just created a print ad, the idea could be further taken

up for their TVC’s. The frame would have the similar silhouette of the

product with red, yellow and blue colours arranged in a triad, and a palette knife

enters the frame and creates the circle in one swoosh. This short clip

could work as an ending for their TVC’s or as an introduction clip for

the Create your masterpiece campaign if it is taken forward in a form of

a short film or product shoot contest.