GLASHÜTTE - The art of watchmaking is in the details
Create a campaign for the luxury German watch making company, Glashütte. The campaign has to be able to strengthen brand identity and awareness under consumers. As well as be able to differentiate Glashütte from other luxury watch making brands.
To advertise the attention to detail that goes in to the production process of creating an original Glashütte time piece. I chose to focus on detailed hand engravings that are engraved onto the smallest parts of the watch. I visually dramatized this through creating complex patterns made up of the hand engraved watch parts. My SMP is, “the art of watch making is in the detail”.
2 x DPS print ads
Window display exaggerating the fine detail of the actual hand engraved piece of the watch.
