International Branding
Second Year University Project
Second Year University Project
This project was 'Live' and directed by a Designer working within the United Kingdom and Internationally.
I was given the choice of 1 BRIC country and 5 brands, therefore my decision sided with India plus Whirlpool and Shoppers Stop.
The following images show the logical development of logo re-creation for both brands. The project involved mainly secondary research, plus primary research with Indian born people in the form of 'focus groups'. Trend analysis, target audience and market level information and visual inspiration led to the creation of the new branding.