The Ateneo Aquathlon is an annual event organized by the FAST Ateneo Swimming team t raise funds for upcoming UAAP season. 

The Brief - This year the approach the communications team had was to veer away from the typical blue, white, and wave motif the Ateneo Aquathlon has had for many years. 

The Execution - Beginning with the colors orange and dark blue were used together because of the strong contrast they provide. Making it highly visible from a far. 

Simple line art was used to create the logotype. Gradients and display sans serif fonts were used to keep it easy to understand and read even from a distance.