Brief - To champion one of the agency brands by using Pokèmon GO, a new augmented reality app that immediately became a global cultural trend.
Insight - We found out that Pokèmon GO did use large amounts of data and battery power. Many users were complaining about it, and some of them went really, really creative.
Insight - We found out that Pokèmon GO did use large amounts of data and battery power. Many users were complaining about it, and some of them went really, really creative.
Solution - We aligned the concept to iD Mobile, a mobile network who had recently launched a 30GB package deal for their top up consumers running the 'More data than you can handle' campaign, set in a universe where there is so much data that our tech obsessions are taking over our world.
To fill the void of power to the users of Pokémon GO, we decided to provide them with just that: power. iD Mobile would host an event to gather Pokémon GO fans on a single day stunt in popular areas for the game. The players would be given a 'kit' composed by a branded battery pack and an iD sim card. This would encourage them to switch to iD Mobile so that they could avail of the new 30GB top up deal.
iD Mobile - More Data Than You Can Handle / Poster
iD Mobile - More Data Than You Can Handle, Poster
iD Mobile - More Data Than You Can Handle + Pokèmon GO / Sketch 1 (Campaign)
iD Mobile - More Data Than You Can Handle + Pokèmon GO / Sketch 2 (Event)
Copywriter - Francesca Ranza
Art Director - Adam Murnane
Art Director - Adam Murnane
@eightytwenty / Dublin, 2016
