The goal of this project is to create a series of 3 print ads and an animation using a scanner to create imagery that demonstrate a specific product's personality or emotion. The brand's essence should be captured so well there wouldn't be the need for any text other than the brand's logo .

The concept of the pieces is how Crayola is merely a tool to unleash imagination and creativity. It not only can be used to draw stuff but it can can be used in other nonconventional ways, such as using the shavings or melting them to create art in a different way.