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Golpeavisa (César Moreno & Carlos Lerma) was in charge of the official image of 2015 Formula 1 Mexican Grand Prix.
We were requested to create an illustrated key art to serve multiple branding purposes.
Our concept goal for this was intended to create a match between mexican muralism and italian futurism.
We were requested to create an illustrated key art to serve multiple branding purposes.
Our concept goal for this was intended to create a match between mexican muralism and italian futurism.
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ef8d644444509.581298bd5b0b3.jpg)
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Teaser image
Teaser image
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/273c7244444509.58128f3d9e775.jpg)
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Illustrated Key Art
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a719c344444509.58128f3d9f2a8.jpg)
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2015 Mexican Grand Prix - Official Poster
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc1b4044444509.58128f3d9f7dc.jpg)
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Texture and background
Texture and background
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7d021f44444509.58128f3d9ff8e.jpg)
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Infographic map and banners
Infographic map and banners
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/36a18244444509.58128f3da065f.jpg)
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Helmet concept
Helmet concept
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6af11f44444509.58128f3da0fb4.jpg)
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Layouts for tickets
Layouts for tickets
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9c6a544444509.58128f3da1451.jpg)
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b8252544444509.58128f3da1b6b.jpg)
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Force India Team unveiling the official poster on January 2015
Photo by lahoraracingteam.wordpress.com
![Formula1 f1 GrandPrix MexicanGrandPrix GranPremiodeMexico poster keyart Racing](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e4bf3644444509.58128f3da20d3.jpg)
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