Cathay owns customer profile of each customer in their Database. With social profile provided by Facebook, Cathay is able to analyse customer behaviour, obtains all rounded profiles and provides precise customise information to customers to cross-sell, up-sell etc.
Flightfares, Inspired by Fanfares, an online discounted ticket campaign offered by Cathay, FlightFares is an Inflight limited time offer that excite customers before they end their journey and encourage them to plan their next journey immediately. With Flightfares, Cathay can initiate another deal that involves customers' instant action, Cathay is no longer being passive. Deal it or not.
Native advertising is an evolution of ads industry. Supported with partners, Cathay is able to provide post-flight add-ons during in-flight. For example,an Airport Limousine Service ads may occur to a business traveller while he/she is selecting movie or song to play without obstructing him/her. Cathay may enhance customers experience and create new business opportunities by adopting our solution.
This solution is proposed in Cathay Pacific 24-Hour Hackathon 2016.
