DIRECT MAIL
promotional series of direct mailers for media planner & buyer
DIRECT MAIL (FRONT COVER COPY)
He hears "spots and dots and thinks of Roy Lichetenstein.
For all he knows, "Gross Rating Points" means Bob Barker sucking face with Elizabeth Hurley.
Thinks "Commercail Pod" is office furniture designed by IKEA.
After taking Media 101, the great ephiphany occurs.
He realizes the right media strategy could turn his creative into I-can-start-my-own-agency-if-I-want-to creative.
Pure bliss.
He is Living Proof that with knowledge comes enlightment.
DIRECT MAIL (FRONT COVER COPY)
No matter what, Tuesday is date night with his wife.
Likes old John Wayne movies on AMC.
Watches Larry King Live.
Only reads the sports section in the newspaper.
And every Saturday, takes his teenage daughter to the mall.
(She insists that faux fur rocks and the glasses are way cool.)
He is Living Proof that people will always surprise you
DIRECT MAIL (COVER COPY)
She never let the good old boys make her feel like a girl.
Believes in the power of conviction...
And a kick-ass pair of heels.
She has absolutely no tolerance for mediocrity.
Always wears the color green for good luck.
Knows she need more than luck to land the account.
She is Living Proof that if you can't say yes, the answer is no.
