Meineke Car Care Bowl/Belk Bowl TV
Even with NFL and NBA franchises, Charlotte was fairly new to the world of college football bowl games and needed to raise awareness of the city's annual December event. First with Meineke Car Care Centers and then with department store Belk as the sponsors, this TV campaign presented short snapshots of the borderline-pyschotic fans who don't let holiday cheer get in the way of their passion for great football.
