Packaging Design for Leo Coffee
The brief was to design the packaging to help differentiate the two types of Madras Coffee Blends sold by Leo Coffee. Each of these two types contain different proportions of coffee and chicory. The focus was to help the customer immediately associate with the proportion that he wanted using illustration. Hence the proportions have been illustrated in the form of a piechart using coffee beans. The shape has also been designed such that it appears to look like the top of a coffee cup.
(This brief was a part of a college project only)
