Package Redesign
The re-design of Dr. Bronner's Magic Soap focused on maintaining the brand's relationship with their customers and the already loved aspects of the packaging while resolving issues of readability and clear communication.
I transferred general product information that would be most helpful to new customers to the outer box structure and placed Bronner's popular philosophical writings from the old label on the interior of the box, perforating it so that they could be torn out and kept or easily broken down for recycling.
