Carol Massá's profile

Service Design | Design Research | Walkability

For SERV 753 we were encouraged to develop a service innovation project focused on the analysis of ecosystems. During our research phase we moved to focus less on the B2B relationships of our ecosystem and shifted our attention to the qualitative attributes of the City of Savannah and its offerings. Having one of the most walkable historic downtown districts in the United States at our fingertips, made the City of Savannah, Georgia the perfect test-bed. Guided by Primary and Secondary Research, Heuristics, and the 7 Principles of Walkability Analysis.
We designed and developed a research strategy to both assess and challenge any initial assumptions we had about the current conditions of the City with respect to mobility and walkability. At the end we were able to combine the powerful insights and suggest service offerings related to: Pedicab Service, Protected Bike Routes, Traffic Management Services, Solar Panels for Pedestrian Crossing, Smart Signage, Wearable Technology for Pedestrians.
SCAD Innovation, Service & Enterprise 753 | Spring 2016 | Prof. Xenia Viladas
Team Members: Alexis Roberts, Aaron Pompei, Carol Massá, Amantha Lott, Lucia Cozzi, Isaac Hsu.
Service Design | Design Research | Walkability
Published:

Service Design | Design Research | Walkability

This project was focused on analyzing and improving possible innovative solutions under the walkability services for the City of Savannah, GA. We Read More

Published: