Idea
Activia ‘DRINK & GO’ is the only snack, which you can eat no matter where you are and what you do.
Activia ‘DRINK & GO’ is the only snack, which you can eat no matter where you are and what you do.
You can drink & go, drink & run, drink & bike, drink & climb, drink & dance, drink & whatever!
And we’ll be there to prove it.
Realization
Phase 1. Tasting Classic snacks.
Pancakes & Segway. https://www.youtube.com/watch?v=90-ADFIMDWI
Salad and crackers in public transport. https://www.youtube.com/watch?v=XJ7NkdofDmw
Pancakes & Segway. https://www.youtube.com/watch?v=90-ADFIMDWI
Salad and crackers in public transport. https://www.youtube.com/watch?v=XJ7NkdofDmw
Pasta on the troll. https://www.youtube.com/watch?v=-ZKjdgI1RmY
Yoghurt on the rides. https://www.youtube.com/watch?v=ZvUbadlCyKM
Yoghurt on the rides. https://www.youtube.com/watch?v=ZvUbadlCyKM
Phase 2. Tasting new Activia Drink&Go
Drink&Bike. https://www.youtube.com/watch?v=0qXImHz1msg
Drink&Sport. https://www.youtube.com/watch?v=2pq2Y3fS8d8
Drink&Walk https://www.facebook.com/ikrussss/videos/vb.100002612786806/1060148174082265/?type=2
Drink&Travel. https://www.facebook.com/ikrussss/videos/vb.100002612786806/1071145579649191/?type=2
Phase 2A. Activia Page. Activations
Drink&Bike. https://www.youtube.com/watch?v=0qXImHz1msg
Drink&Sport. https://www.youtube.com/watch?v=2pq2Y3fS8d8
Drink&Walk https://www.facebook.com/ikrussss/videos/vb.100002612786806/1060148174082265/?type=2
Drink&Travel. https://www.facebook.com/ikrussss/videos/vb.100002612786806/1071145579649191/?type=2
Phase 2A. Activia Page. Activations
Phase 3. Challenge "Unreal situation".
Experiment: https://www.youtube.com/watch?v=UlAJUbeM7-4&feature=youtu.be
Experiment: https://www.youtube.com/watch?v=zlOn8SvNjgE
Experiment: https://www.youtube.com/watch?v=Z0aMI4Zg3Rc&feature=youtu.be
