Identity and branding design for the launch of Honest Dollar, a fintech startup bringing honesty, transparency and simplicity to the financial services industry. Honest Dollar's web and mobile-based retirement savings platform served the approximately 45 million Americans who do not have access to employer-sponsored retirement plans.

Honest Dollar enables employees of small- and medium-sized businesses, self-employed individuals and independent contractors to quickly begin saving and investing for retirement by establishing individual retirement account (IRA)-based savings programs.

In March of 2106 after barely more than a year in operation, Honest Dollar was acquired by an investment division of Goldman Sachs Group Inc.