34 x 34
ACTIVATION
34 #ThanksPapi billboards in the Boston area, each designed by a different artist to celebrate David Ortiz.
#THANKSPAPI
POP-UP
Bringing the #ThanksPapi celebration to fans all around Boston.
DAVID ORTIZ
PRINT ADS
BOSTON GLOBE
Over 116 seasons, nearly 2000 players have
worn a Red Sox uniform.
You stand alone.
You carried a team on your back
& a city in your heart.
Thank you for the impossible,
for the hugs, for the smiles
& for being the centerpiece of the
Golden Age of this franchise.
The Instagram version of this ad was the most liked in the history of our account.
BOSTON METRO
